Crowe Tönnervik Revision – B2B Website Redesign

Challenge

Crowe Tönnervik Revision didn’t just have an outdated website, their digital presence was largely missing. This made it difficult for potential clients to quickly understand the firm’s services, expertise and how to get in contact.
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The challenge was to design a complete digital foundation from scratch, with a clear information structure, strong visual credibility and a scalable layout system that could support the firm’s growth over time.

Insight

Because the previous website contained very little structured information, potential clients had no clear overview of the firm’s services or expertise. This made it difficult to quickly understand what Crowe offered and how to engage with them.

The analysis highlighted the need for:
• A clear service structure that separates and explains each offering
• Stronger information hierarchy and navigation
• A consistent visual expression suitable for a professional B2B audience
• Content that supports credibility and explains the firm’s expertise
• A flexible structure that can grow with the business

These insights guided the concept toward a digital presence focused on clarity, trust and structured communication.

Process

Information Architecture & Wireframes: Developed the sitemap and low-fidelity wireframes to define the information hierarchy and establish a clear structure before introducing visual design.

‍Visual Design & Layout System: Designed the homepage and flexible page templates, establishing a scalable layout system with clear hierarchy, typography and spacing.

‍Full Site Design: Designed the complete website across desktop and mobile, ensuring responsive layouts and consistent user flows. Also wrote UX copy and selected imagery for the site.

‍Design System: Built a structured component library in Figma with variables and naming conventions to support scalability and consistency.

Design–Development Collaboration: Worked closely with Webflow development to implement components and ensure fidelity between design and final build.

Solution

I designed a modern, structured and scalable website built from the ground up. The solution introduced clear service pages, a stronger information hierarchy and a flexible layout system that supports different content types.
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A component-based design system made the interface easier to maintain and update, while the refined UI improved clarity, credibility and overall usability for potential clients.

Result

Crowe Tönnervik Revision now has a clear and credible digital presence for their Växjö office. The new website clarifies the firm’s services, improves navigation and makes it easier for potential clients to understand the offering and get in contact.
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The result is a modern, scalable digital foundation that strengthens Crowe’s B2B positioning and supports future growth.

Visit live website

Reflection

This project highlighted how important it is to define structure and information hierarchy early in the design process. When the foundation is clear, both design decisions and content become easier to scale and maintain over time.
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It also reinforced the value of close collaboration with the client throughout the project. Regular feedback loops helped ensure alignment, reduce uncertainty and move the project forward with confidence.

Crowe Tönnervik Revision AB