Crowe Tönnervik Revision AB

Crowe is a global accounting and advisory firm, and their Swedish office in Växjö needed a new digital presence. They wanted a website that clearly showcased their services, strengthened their B2B positioning and brought a more modern, trustworthy expression to the brand.
UX/UI Design
Web Design
UX Writing
Design System
Desktop mockup displaying the redesigned Crowe Tönnervik Revision homepage with updated UX/UI and new hero image.

Challenge

Crowe Tönnervik Revision didn’t just have an outdated website. The digital presence was essentially missing, making it difficult for potential clients to understand who they were, what they offered or how to get in touch. The challenge was to build a complete, professional, and scalable foundation from scratch.
Original version of the Crowe Tönnervik Revision website before the redesign, featuring a long text-heavy layout and an older hero sectionAfter-version of the Crowe Tönnervik Revision website redesign, showing the new hero section with improved structure and a photo of the Växjö church tower.

Insight

Because their previous website was nearly non-existent, Crowe needed both more content and better structure. But adding content wasn’t enough — it needed to be organised in a way that created clarity and trust.

The insights pointed toward:
• A clear service breakdown
• Stronger hierarchy and navigation
• A modern, consistent B2B expression
• Content that supports credibility and client understanding
• A structure that can easily scale as they grow

This guided the concept toward a digital presence built on clarity, trust and B2B simplicity.

Process

Sitemap & Wireframes: Created a full sitemap and low-fidelity wireframes to establish structure without design influence. Iterated through feedback before moving into design.

‍Visual Design: Researched, designed the homepage and a flexible template page, and iterated until the visual direction was approved.

‍Full Site Design: Designed all page layouts (desktop + mobile), wrote UX copy for the entire website and selected all imagery.

‍Design System: Built components, variables and a clear naming system in Figma for a scalable, structured workflow.

‍Development Collaboration: Supported Webflow development, implemented components and ensured alignment between design and build.
Sitemap for the redesigned Crowe Tönnervik Revision website, showing the structure for the homepage, service template, about page and contact page.Overview of low-fidelity wireframes for the Crowe Tönnervik Revision website redesign, including homepage, service pages, about page and contact page.Overview of all hi-fi desktop wireframes for the Crowe Tönnervik Revision website redesign, including homepage, service pages, about page and contact page

Solution

I designed a modern, structured and scalable website built from the ground up — with clear service pages, improved hierarchy and a more professional B2B expression. The design system made updates faster and more consistent, while the UI brought a more trustworthy and accessible look.

Result

Crowe Tönnervik Revision now has a clear and credible digital presence for their Växjö office. The new website strengthened their B2B positioning, clarified their service offering and created a more modern, scalable foundation for future growth.

View live website
Desktop mockup displaying the redesigned Crowe Tönnervik Revision homepage with updated UX/UI.Desktop mockup displaying the redesigned Crowe Tönnervik Revision homepage with updated UX/UI.

Reflection

This project highlighted the importance of aligning structure, content and design early — but also the value of maintaining a close dialogue with the client throughout the process. Regular check-ins ensured clarity, avoided misunderstandings and helped both sides move forward confidently toward the same goal.

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